Instagram Guides are the perfect tool for sharing curated, scrollable content with your community. They give users a simple way to consume a collection of Instagram posts, products, or places in an easy-to-digest format. Despite all this though, Guides are still relatively underused — which makes them a great opportunity to set your brand apart on Instagram. What is a Guide on Instagram? Instagram Guides are like a miniature blog right on Instagram. They allow users to scroll through a curated flow of content with commentary — similar to a blog post. a collection of instagram guides They can be used to curate gift guides, product highlights, content roundups, FAQ guides, travel recommendations, restaurant reviews, and so much more. They’re unlike any other Instagram feature because you can curate feed posts, products, or locations from across Instagram, bringing it all together with your commentary.
Plus, your Guides all live in one, dedicated place on your profile: the Instagram Guides tab. How to find Instagram Guides on Later Medias Instagram page When a user clicks on an individual feed post in a Guide, they’re directed back to the original post — making them great for giving old content a new lease of life. Hello, evergreen content! Later is a social media scheduling tool trusted by over 4M businesses, creators, and social media managers. Plan and automatically publish your Instagram posts with Later – sign up for free today: Schedule All Your Social Posts for Free Spend less time posting to social media and more time growing your business.
Get Free Account! How to Make a Guide on Instagram To create your first Guide, tap the plus icon on the top-right of your profile page and select “Guide.” Click the top right corner on your Instagram profile to begin creating an Instagram guide From here, you can choose from three different formats: Places, Products, and Posts. Select the type of Guide you want to create, and follow the in-app prompts to curate your content. Choose 1 of 3 Instagram guide formats Once you’ve chosen the Places, Products, or Posts that you want to feature in your Guide, you can re-arrange the blocks, “Add a Title” and “Change Cover Photo,” as well as adding titles and commentary (optional) for each content block.
steps to change guides cover photo When you’re happy with your curated Guide, select “Next” in the top-right hand corner of the screen and then “Share.” how to share an instagram guide Published Guides are not shared to your main profile feed (yet). Instead, they are housed on a dedicated Guides tab on your profile. Guides are also surfaced in your followers’ Home feeds in the immediate hours and days after publishing. What Are The Different Types of Instagram Guides? #1: Instagram Place Guides The first Instagram Guide format is a collection of places. These Guides are great for city guides, restaurant guides, and travel recommendations.
1991 Dnbthree examples of instagram places guides You can search locations from Instagram's library, or choose from past locations you've tagged or saved in feed posts. When you choose a place, you can pick an image that has been tagged with that location to feature in your Guide. tastethesix sushi in a places Instagram guide #2: Instagram Product Guides The next type of Instagram Guide you can curate is a Product Guide. This Guide is perfect for product releases, product recommendations, roundups, or gift guides.
three examples of instagram product guides You can attach and link any product listed on Instagram. If you want to include a product from a brand's Instagram Shop, you can either search for it or select from your Wishlist. Shayla Oulette Stonechilds instagram guide #3: Instagram Post Guides The next type of Instagram Guide you can share is a roundup of Instagram feed posts. three examples of instagram post guides You can collect Instagram posts that you’ve created or saved (even if you're not the original author of a post). Post Guides are great for roundups and curating lists of resources — they're perfect for sharing educational content or reflecting on current news or events.
Where to Find Instagram Guides To access an Instagram Guide, visit a user’s profile page and select the Guides icon at the top of their profile feed: How to find Instagram Guides on Later Medias Instagram page If you can’t see this icon, it’s because that user does not have any published Guides. You can also discover recommended Product Guides by visiting the Shop tab and tapping the “Guides” button at the top of the screen. searching for instagram guides Best Practices for the Instagram Guide feature Ready to create the best Guides for your brand? Here are four top tips to keep in mind: Tip #1: Think About What Your Audience Wants Using the Instagram Guide feature is a great way to curate and organize content for your followers — the creative opportunities are endless.
Apple Music EdmThink about what Instagram content your audience has been engaging with most, and use this information to influence your Guides content. For example, at Later, our audience is full of small business owners and social media managers who are on the lookout for social media tips. Knowing that, we created a Guide highlighting five of our favorite social media podcasts. If in doubt, ask your audience. Share an Instagram Stories question or poll sticker and ask your followers what type of Guides they'd be most interested in. Tip #2: Share Instagram Guides in Stories Since Instagram Guides aren’t shared on a user’s main profile feed, you may want to give them an extra boost on Instagram Stories. Luckily, you can easily share Instagram Guides to Instagram Stories. How to share an Instagram guide to your Instagram story Here’s how to share Instagram Guides in Stories:
Open your Instagram Guide Tap the paper airplane icon in the bottom left-hand corner Select “Add guide to your story” It's that simple! Tip #3: Highlight Your Community If you’re a brand, this is a great way to show your products in the wild and provide valuable context. Think about creating a guide that showcases your customers wearing or using your products like @tjswim: TJ Swim uses an Instagram guide to showcase images from their customers You can find user-generated content (UGC) by manually scrolling through your tagged photos and branded hashtag page.Or you can make the UGC search process a breeze by using Later’s Collect features:
Later’s Search by Hashtag Collect media from mentions Easily find and collect media from tagged photos Ready to use Later to easily find and curate UGC for your feed? Check out Later’s Collect tools now! Find (and share) user-generated content – right from Later! Find user-generated content from hashtags, tags, and mentions, then add it to your media library in just a few clicks! LEARN MORE! Tip #4: Use Guides to Build Strategic Relationships Guides are a great way to shine a spotlight on brands, creators, or peers in your network — which can be huge for profile building.
Best Software To Make Drum And BassIf you’re a creator or brand in a specific niche, you could create a Guide that highlights 10 accounts that create content dedicated to your subject matter (including yourself). It’s a great way to get their attention, open up the conversation, and who knows — they might feature you in a Guide in the future! This is exactly what makes Instagram Guides a great relationship-building tool. Instagram Guides create a whole new way to curate and consume content on Instagram — opening up huge opportunities for storytelling and e-commerce on the app. Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram. And no, we don’t mean buying followers or using bots. Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand. Check out our in-depth guide to learn how to grow Instagram followers organically.
5 simple steps to get more followers on Instagram Step 1. Lay the groundwork Step 2. Create great content Step 3. Make yourself findable Step 4. Engage with your community Step 5. Keep learning Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. How to get more Instagram followers for free No time to read the whole guide? Check out the video below for our five best tips. Otherwise, it’s time to roll up your sleeves and get to work.
Have a thoughtful Instagram marketing strategy If you want to be effective on social, you need a clear plan. Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives. Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to: increase brand awareness boost product sales drive traffic to your website. Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following. Define your target audience Ask yourself some questions about who you’re trying to reach:
Engage with existing communities Like all social media networks, Instagram is about the communities built within it. So make sure you’re participating in those spaces. Get involved by liking, commenting on, and sharing content from other credible users in your community. Avoid generic comments (like “Awesome post!”) that look like they come from bots. Engaging with other posts helps draw attention (and potential new followers) in two ways: People get notifications when you like and comment on their posts. They may check out your profile to return the favor. If others find your comments thoughtful or intriguing, they may check out your profile. Work with influencers in your niche Here’s an important stat for anyone thinking about how to get more followers on Instagram: 60% of consumers say they’d follow a brand on Instagram after seeing it promoted by an influencer they trust. If you’re not working with influencers now, then you should definitely consider it. Luckily, we’ve got a whole guide on Influencer marketing to help you out.
Collaborate with other brands Don’t be afraid to reach out to other brands to see if there’s a way that you can work together on Instagram. The right kind of collaboration could help everyone involved get more Instagram followers. Think about businesses you already collaborate with in other ways. Maybe you’re connected in a local business improvement association or shopping area. How could you work together on Instagram? One common option is to host a contest featuring products from multiple companies, like Rocky Mountain Soap Company did with Annika Mang of @borntobeadventurous. Try an Instagram Live collaboration Live video keeps getting more popular, and Instagram is a great place to take advantage of the trend. Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention.
To get your Live video in front of a new audience, use the “Go live with a friend” option to co-host a live video with someone else in your industry. Ask the other person to host a Live video, then invite you as a guest. The two of you will appear in a split screen, introducing you to all of their followers.
Looking to get followers on Instagram? You’ve come to the right place… Instagram is a naturally a great place for brands of all shapes and sizes to gain exposure. However, growing an engaged and loyal audience on the app is no easy task. One of Hopper HQ‘s guest writers Johannes explains just how to get followers on Instagram in this detailed guide… Sadly, the majority of articles published on the topic are either too vague or too case-specific, and mostly present a couple of low-impact and/or exhaustively time-consuming ideas. In addition to that, these Instagram follower growth strategies need to be updated almost as often as Instagram updates its ranking algorithm – there’s a good chance that the tips shared in 2017 are long outdated, because well, Instagram has changed a lot in the past 2 years. Through these experiences, I’ve compiled a set of universal and effective ways to get followers on Instagram. In my attempts to organize them somehow, I came up with this step-by-step guide to growing a follower base, more specifically: a road to 21k.
Intelligent DnbBut before you get started with it, it’s time for a quick reality check: A silver bullet strategy that will suddenly bring you to the 1k, 10k or 21k mark, does not exist. When it comes to how to get followers on Instagram, timing is everything. Yes, there is a set of activities that you can do to increase your following. However, suddenly going full-speed with all of them isn’t going to result in anything remarkable, as the effectiveness of each action changes after reaching a certain follower milestone. For instance, there’s no point in buying a shout-out to your account for a 100 bucks from a big influencer while you have 10 followers. Yes, you might get some followers from that, but the price per follower would be unreasonably high. It would be much more effective when you’ve already established a strong identity and following on Instagram, and are looking to speed up the snowball effect. Alright, enough blabbering, let’s head over to the actual guide: How To Get Followers On Instagram… Plan & schedule social media ahead of time. Video, gallery & image posts Calendar, feed & grid preview Instagram, Facebook & Twitter
START PLANNING YOUR POSTS NOW Step 1: Growing from 0 to 100 Instagram followers Okay, so you now have a brand new account and need to build that initial momentum and get followers on Instagram. If you already have a business or a brand with a somewhat established community, then getting that initial following shouldn’t be that big of a challenge. Send out a newsletter to your existing customers, inviting them to follow you on Instagram. Remember that when you want people to do something, you need to give them an incentive. In this case, a discount for your products to the first 100 followers could work just fine. If you have a large enough email list, you can split the offer so that first the 100 followers get 30% off, next 100 get 20% off, and so on, to not discourage those who might have opened the email later, from following you. Before you send out the email though, make sure you already have a few engaging posts up to give an idea of your brand. If you don’t have an existing customer/follower community, you can turn to your friends, family or colleagues, and ask them to follow you. This is one of my personal favorites, because you can get the initial follower base quite easily even without posting any content (however, I’d still suggest having at least one post there to begin with), and if you’re one of those people with a large family and friend group, you might just hit that 100 followers quite quickly.
Also, if you have a brand website, you can capture any site visitors by adding an Instagram follow button, to be sure your audience knows where you find you on social! Of course, make sure that your website is well-optimized and built by a reliable website builder (for example, Ucraft or Wix). After you’ve completed this initial step, it’s time to choose a strategy to get followers on Instagram and growing this base to at least a 100 followers. Strategy 1: “Something’s coming…” This will be best if you have some kind of an announcement coming soon — a new website, a product, a giveaway, etc. Create an attractive profile picture, and an engaging and witty bio – don’t be afraid to throw some emojis in there if that’s something that would resonate with your audience. If you have a link to your homepage, email subscription page, or literally any other brand link that could potentially extend the relationship with your followers, definitely add that as well!
Music IntelligenceEven if you haven’t properly launched your site yet, it adds credibility to your brand — it shows your audience that you’re serious about your brand to have gone the extra-mile and bought a domain. Ideally, you should have at least a “coming soon” page set-up with a lead capture. But don’t sweat it — your Instagram page doesn’t necessarily grow faster by having a link in your bio. At this point, it’s more of a nice-to-have to start moving towards monetizing your audience, which you can totally do in the later steps as well. When writing an Instagram bio, make sure to be very clear on what your account is going to be about. If you’re planning to launch an eCommerce business, then say it. If you’re giving away free marketing advice, let them know. Maybe you’re launching a giveaway for the first 100 followers? They should know about it. Give people an incentive to follow you, even if you don’t have anything up at the moment. If you want to take it one step further (and you always should), publish at least one post that looks beautiful and conveys your brand message. This will help you to get followers on Instagram, as it lets potential followers know what you’re about, what kind of posts can they expect from you, and gets them excited about your upcoming brand!
For ‘Help a Marketer’, I created this: get followers on instagram Brand picture ☑️ Brand description ☑️ Incentive ☑️Website ☑️ Unfortunately, just having your account set up won’t help you get followers on Instagram. Search for accounts that are in your niche or in a niche similar to yours, and already have a substantial following (I wouldn’t go higher than accounts with 10k+ followers though). Once you have identified these accounts, start following at least 10 of them, and make sure to follow about 50 of their followers as well. If you want to go the extra mile (and again, you should), you can check out the accounts of those 50 followers before you follow them, to make sure they actually fit your target audience. Here’s the important bit — make sure to interact with the accounts that you follow on a regular basis! Like their latest posts, leave comments on them, respond to their Instagram Stories and/or just write them a direct message where you introduce yourself in one sentence and mention that you’ve started a new account and you would be honored to see them among your first followers who’ll get [insert the incentive you wrote about in your bio]. The personal approach of the direct message in combination with regular engagement will increase is a great tactic to get followers on Instagram – especially if you haven’t chosen an account that’s too big and will actually see your message. You should be doing all this in the later phases as well, but it’s especially crucial while when you’re still a new account.
Strategy 2: “A rising star” If, on the other hand, you don’t really have anything big coming up or if you’re interested in developing a personal brand (models, photographers, speakers etc), then go for this one. Everything we discussed in Strategy 1 is still useful. You should work on your bio description, explain who you are and what your account is about, reach out to other accounts in your niche and engage with their followers. The major difference here is that you need to build your feed up BEFORE you do the outreach. Remember, you won’t be driving people to your upcoming offer to get followers on Instagram — you will be driving them to your posts. Here’s the big question: How many posts should you have published before you start serious Instagram outreach? In my opinion, at least 9-12 posts would be a good starting point.
Reddit DnbThis means when someone lands on your profile there is sufficient content to portray you and/or your brand. Keep in mind that your posts should complement each other to create a cohesive grid and feed aesthetic. Having a nice layout for your images really matters. Yes, each individual image works for driving engagement from your existing Instagram followers who see the posts in their feed. However, the overall grid look is one of the most important things (if not the most important) in helping you get followers on Instagram. It shows that you take your brand seriously, and lets them know that they can expect similar quality content consistently. If you’re stuck deciding on a style for your feed, check out this article for inspiration ✨
instagram feed Accounts that use consistent colour palettes and go the extra mile planning their feed will get followers on Instagram more quickly than those who don’t! If you decide to go with 12 initial posts, I’d suggest posting them within 2-3 days at least. It depends on how often you’re planning to post in the future, but I personally think that having all 12 posts published in one day doesn’t seem organic at all. (This, however, is just my personal preference, and if you’re super anxious to start, then knock yourself out and post all of them immediately). In every post, include a lot (30 per post) of different hashtags to make your initial posts more discoverable to potential followers. It’s important to show good engagement on your posts right from the start. I suggest choosing both hashtags that have very little post shares (maybe like 1k-20k), as well as very popular ones (10mil+). Chances are that you’ll start getting Instagram followers from this activity alone! The most important thing to remember is that your hashtags are relevant to the content of your post. For more hashtag tips, check out:
💡 The All-In-One Guide To Instagram Hashtags 💡 Takeaway: Create an attractive bio with an incentive to follow — an offer, the posts themselves, or both Engage with people and brands that might be interested in your content on a regular basis Work on your first posts to develop your own style/layout Research more and less popular hashtags, pick out as many relevant ones as you can, and use them on your posts. Moving on… Explore the data behind your Instagram account. Find the best time to post on Instagram Track your follower growth overtime Understand your post engagement TRY INSTAGRAM ANALYTICS NOW Step 2: Growing to 1,000 Instagram followers Once you have that initial traction, the following strategy will really give an extra boost to get followers on Instagram. Here’s what you do: Identify some of the bigger accounts(50k+ followers) that are similar to yours or are in the same industry with the same target audience you’re trying to reach. Check if their followers are real (some great tools for that: Fameaudit, SocialAuditPro) If the majority of their followers are real, open up their follower list and start following these accounts (I personally suggest to follow accounts that have a real human in the profile picture, instead of a logo)
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